Social Media Marketing, Truth and Lies

Social Media Marketing appears to be the latest buzz word for anybody wanting to increase their online existence and sales, however is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M companies are now springing up all over the place these days and they are informing anybody that will listen about how exceptionally crucial social media like Facebook twitter and YouTube are to your service however, for the typical little to medium sized company, does marketing to social networks truly live up to all the hype? Social media marketing companies are all too happy to point out the positives of social media like how lots of people utilize Facebook or how many tweets were sent out last year and how numerous people see YouTube videos and so on however are you getting the full picture? Being the research study nut that I am, I chose to take an excellent look into SMM in regard to selling to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web developer I was constantly (and now progressively) faced with several social networking challenges when possible clients would state that having a website sounds good however they had a Facebook service page and had been told by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their needs it ended up being quite clear that those potential clients didn't in fact understand why they needed social networks or SMM to produce online sales, They just wanted it. For little and medium sized service I constantly advised developing a quality site over any type of social media network, why? Well it's basic truly because social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). I understand that sounds simple but it holds true and the stats back it up. The fact is that social media marketing cannot tell you that Facebook is a social network not an online search engine and regardless of the number of Facebook users and Google users being around the same, people don't use Facebook in the same way that they utilize a search engine like Google (which has around half the online search engine market), Yahoo and Bing to look for organisation or items. They utilize it to communicate with family and friends or for news and home entertainment. In a recent research study done by the IBM Institute for Company Value around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% actually purposefully utilize social media to connect with brand names. Now from all the people who do use social media and who do connect with brands whether actively or not, the bulk (66%) say they have to feel a business is communicating truthfully prior to they will interact.

How do you use social media marketing? And is it even worth doing?

Well initially of all I would state that having a well optimized website is still going to bring you far more service that social media in a lot of cases specifically if you are a small to medium sized local company since far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a site you're missing out on out on all of that potential business. Despite all the (not so good) stats I still believe it is still an excellent concept for business to use social media just not in the exact same way that a lot of SMM experts are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?

One of the biggest problems business face with social networks and SMM is understanding. The main reason most individuals provide for engaging with brands or organisation on social media is to get discounts, yet the brands and company themselves believe the primary factor individuals engage with them on social media is to find out about brand-new products. A lot of services think social Elite Digital Marketing agency media will increase advocacy, however just 38 % of consumers agree.

Companies need to find more innovative ways to connect with social media if they want to see some sort of result from it. There were some good initiatives shown in the IBM research study of companies that had actually gotten some sort of a manage on the best ways to utilize social media to their benefit, remembering that when asked exactly what they do when they engage with services or brands via social media, customers list "getting discount rates or vouchers" and "acquiring product or services" as the leading two activities, respectively an U.S ice cream business called Cold Stone Creamery used discounts on their products on their Facebook page. There is a terrific program launched by Best Purchases in the UNITED STATE called Twelpforce where employees can react to client's questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the excellent technique & the prospective client to social media marketing is to sell without aiming to sell (or looking like your selling) unfortunately most social media marketing is focused the wrong way.

Building a tangible purchaser to consumer relationship via social media is hard and most likely the most benefit to company' utilizing social media to improve their websites Google rankings. Business' require to understand that you can't simply setup a Facebook company page and hope for the finest. SMM requires effort and potential consumers need to see worth in what you have to provide via your social media efforts provide something worth their social interaction and time and after that you might improve results.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the suits are flying


As a web developer I was continuously (and now increasingly) challenged with a number of social networking challenges when possible clients would state that having a site sounds good however they had a Facebook business page and had actually been told by different sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it ended up being rather clear that those possible clients didn't in fact understand why they needed social networks or SMM to generate online sales, They just wanted it. Well it's easy truly since social media is Social Media, and social Networks are Social Networks they are not service media and organisation networks (that would be more like LinkedIn). In a recent study done by the IBM Institute for Service Worth around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% in fact purposefully use social media to communicate with brands. Well first of all I would say that having actually a well enhanced website is still going to bring you far more organisation that social media in many cases specifically if you are a small to medium sized regional organisation since far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on out on all of that potential company. The main reason a lot of individuals provide for engaging with brand names or company on social media is to receive discounts, yet the brand names and company themselves believe the primary reason individuals interact with them on social media is to discover about brand-new items.

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